FOUNDED BY ANIA TEREJ in 2019 WITH THE VISION OF MAKING LIFE SIMPLER AND MORE COMFORTABLE, OUR FOCUS IS DELIVERING ESSENTIAL PIECES IN EASY, BASIC COLORS, CRAFTED FROM THE SOFTEST FABRICS. OUR PHILOSOPHY CENTERS ON ENCOURAGING MINDFUL CONSUMPTION, USING FEWER CLOTHES, DRESSING WITH EASE, AND ENJOYING LIFE’S IMPORTANT MOMENTS WITHOUT DISTRACTION.

Ania has been in the fashion industry for years, working at Maison Martin Margiela in New York and Comme des Garçons in Paris. As a producer, she delivered fashion shows for some of the leading Polish and international brands, including Łukasz Jemioł, Hugo Boss & Levi's. She launched her own brand only after becoming a mother, when she realised that finding simple, well-designed clothing for children was surprisingly difficult. So she decided to create it herself.