BABY

0 / 12 months

Explore our baby basics - crafted from the softest possible fabrics in unisex monochromatic colours. Consume wisely and choose real essentials which you will reuse continuously on your children and then pass on once you are done.

KIDS

2 / 8 years

Discover a truly minimalist wardrobe full of practical essentials. Mix and match our unisex cuts and colours. Give your children the best quality and softness of fabrics that even they will notice.

WOMEN

S / M / L

Our first minimalist essentials for women. Best quality and softest fabrics in the most basic cuts.

ACCESSORIES

0 / 8 years

Explore our basic accessories in unisex monochromatic colours. Add these items and build a truly minimalist wardrobe full of practical essentials.

ALL THE BASICS YOU NEED IN YOUR WARDROBE

NO LOGO, NO PRINT, NO FUSS